Squeeze
When mustard first became available in squeeze containers, it was a natural fit. And when ketchup hit the shelves in similar squeeze-like bottles, it ended much of the ketchup an….tici…..pation and laid to rest the lost art of bottle thumping. And when mayonaise was put in squeezable containers, it was revolutionary, for no longer would lovers of mayo be forced to endure the horrific sound of a knife’s hollow rattle in an empty jar.
While recently shopping, I discovered that the family of squeeze packaging had a new addition. It somewhat surprised me to see it on the shelves in squeezable form, and I had to do a double-take to make sure it was actually Skippy.
Perhaps I never noticed before, but there’s a lot of squeeze merchandise nowadays. Kitchen products, bathroom products, food products, here a squeeze, there a squeeze, everywhere a squeeze-squeeze. Yup, there’s a lot of squeezing going on. Let’s face it, we are a squeezing people. We love to squeeze. Squeeze bottles, squeeze tubes, you name it and we’ll squeeze it.